Online Marketers and Social Media Professionals

Protect Your Brand. Expand Your Reach. Increase Your Marketing Potential.

Social Media Marketing Courses

 

Blogging Boot Camp!
Fri. 2/23/2018; 9am-3pm, 1 session (WIT132-65) *Registration deadline 2/16/2018.  
Instructor: Aileen McDonough
Location:
Hyannis Center, 540 Main Street, Hyannis
Cost: $129
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As a small business owner, you wear many hats--did you ever think that "blogger" needed to be one of them? Have no fear, you can produce content that will inspire and engage your audience, building your customer relationships and establishing yourself (and your company) as an expert in your field! In this workshop series, we will go over editorial calendars, writing tips, ideas and articles types, basic content-driven SEO, and promotion. You will leave this workshop with a plan for a year of blogging and enough solid ideas and good starts to launch a robust, exciting blog for your company, as well as the knowledge you need to get your blog out there to current and potential customers.


Facebook and Instagram

Wed. 2/21-2/28/2018; 6-8:30pm, 2 sessions (WIT090-65) *Registration deadline 2/14/2018. 
Instructor: Tricia White
Location: Hyannis Center, 540 Main Street, Hyannis
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Tues. 3/20-3/27/2018; 6-8:30pm, 2 sessions (WIT090-77) *Registration deadline 3/13/2018. 
Instructor: Tricia White
Location: CCCC Aviation Maintenance Facility, Plymouth Airport, 246 South Meadow Road, Plymouth (Entrance at Gate 6)
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Pre-requisite: Participants must have a personal Facebook, a business Facebook, and an Instagram account prior to the start of class.  

Cost: $59 per course

Social media engagement is very important for small businesses. As we enter 2018, we don't see any new networks coming as much as we see networks changing and expanding. Two networks (owned by the same company) have become a leader for engaging with people and that is Facebook and Instagram. Join us for this 5 hour program to learn more about:

  • Building, engaging and using your personal Facebook and Instagram pages
  • Discuss all the functioning parts of a Facebook Business and an Instagram Business account
  • Working strategies for Facebook and Instagram
  • Facebook and Instagram algorithms and insights
  • Advertising on Facebook and Instagram
  • Shopping on social networks
  • Mobile apps that to make marketing easier
  • Time for hands-on implementation



LinkedIn and Twitter


Wed. 3/21-3/28/2018; 6-8:30pm, 2 sessions (WIT091-65) *Registration deadline 3/14/2018. 
Instructor: Tricia White
Location: Hyannis Center, 540 Main Street, Hyannis
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Tues. 4/24-5/1/2018; 6-8:30pm, 2 sessions (WIT091-77) *Registration deadline 4/17/2018. 
Location: CCCC Aviation Maintenance Facility, Plymouth Airport, 246 South Meadow Road, Plymouth (Entrance at Gate 6)
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Pre-requisite: Participants must have a LinkedIn and Twitter account prior to the start of class.

Cost:
$59 per course

Business platforms have been growing steadily over the past 5 years. Linkedin has transformed itself into a leading business platform with Twitter providing the opportunity to share and discuss many types of articles, news and up to the minute happenings. In this 5 hour program we will discuss:

  • Linkedin as a personal, professional business portfolio
  • Examine all the features of the network in a personal capacity
  • The importance of a Linkedin Business page
  • Strategies for search and data mining
  • Mobile apps to move you through the network
  • Building a Twitter profile
  • Pros and Cons of business vs personal accounts
  • Creating engagement on the network
  • Engaging on Twitter
  • Strategies for likes, followers and shares
     


Building a Structured Social Media Strategy to Achieve Results (WIT119-77) *Registration deadline: 3/29/2018.
Thurs. 4/5/2018; 9:30am-4:00pm
Instructor: Jen Vondenbrink
Location: Plymouth, exact location TBD
Cost: $99
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Social media managers today need to do more than post interesting articles on social sites. They need to build targeted marketing plans that engage their audience while achieving the goals of the businesses and nonprofits they serve.

This program is designed to give all who attend the tools, resources and experience they need to develop and implement a social media marketing program in their organization.


Digital Storytelling: Video Marketing (WIT167-65)

Wed. 5/9/2018; 6-9pm, 1 session *Please note new date
Location: Hyannis Center, 540 Main Street, Hyannis
Cost: $39
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How are you telling your story? Learn how you can use multimedia tools to enhance the promotion of yourself or an organization. Digital stories combine photographs, video, sound, music, text, and often a narrative voice. This class will introduce students to digital storytelling techniques and resources along with the impact of video on social media.


Digital Storytelling Part II: Building a Better Story (WIT180-65)
Postponed until Fall 2018
Location: Hyannis Center, 540 Main Street, Hyannis
Cost: $39
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This course will build on the foundations of digital storytelling that were taught in the Digital Storytelling/Video Marketing course. Students can expect to build short videos, PSA’s, or digital stories. Students should bring their own videos, still images, and music/audio of choice. The stories will be built using Windows Movie Maker. Voice overs may be recorded during class using a cell phone.
 

Social Media Trends for 2018
Instructor: Tricia White

Wed. 1/10/2018; 5-7pm, 1 session (WIT109-65)
Location: Hyannis Center, 540 Main Street, Hyannis

Thurs. 2/20/2018; 8:30-10:30am, 1 session (WIT109-77) *Please note new date and location. 
Location: Plymouth Area Chamber of Commerce, 134 Court Street, Plymouth

Cost: $29 per course

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Social media platforms have now been adopted on a large enough scale, and for a long enough time, that companies (big and small) are really starting to hit their stride and settle in. Time spent on social platforms is set to increase, with social media marketing following in concert. Join us for an informative session as we talk about upcoming Social Media Trends for 2018.


Designing Visual Content that Pops using Canva (WIT164-65)

Wed. 4/25/2018; 6-9pm, 1 session *Registration deadline 4/18/2018. 
Instructor: Tricia White
Location:
 Hyannis Center, 540 Main Street, Hyannis
Cost: $39
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Would you like to create beautiful social media images, banners and marketing materials? Then, welcome to Canva. Canva is a free graphic-design tool website. It has an easy to use drag-and-drop interface and provides access to over a million photographs, graphics, and fonts. It is used by non-designers as well as professionals. Join Tricia White for an interactive session using Canva to create amazing graphic images. We will discuss the use of the website and create a social media graphic and banner.




Developing A Social Media Culture - Onsite Customized Training Option

Let us train your staff! Social media success grows when there is engagement throughout the organization. The core of this custom training option is comprised of two tracks: Executive Team, focusing on big picture goals; and Tactical Team, geared towards implementation and workflow. An opening and closing session brings both groups together to ensure synchronicity in the ongoing social media plan. This targeted training will enhance your social media and online footprint. For information on corporate and small business customized training options, contact Michelle Constantino at mconstantino@capecod.edu or 508.364.0923.