Online Marketers and Social Media Professionals

Protect Your Brand. Expand Your Reach. Increase Your Marketing Potential.

Social Media Marketing Courses

 

 



Certificate in Digital Marketing

ONLINE Program
Total PDUs/Contact Hours: 10.5 | Strategic & Business Management PDUs: 4.75 | Technical PM PDUs: 5.75
CEUs: 3 (Contact Hours: 28)
Access Time: 365 days

Cost: $549
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Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It's vital to develop a marketing strategy that keeps up with the technology.

This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.

  • Digital Marketing Strategy
  • Content Marketing
  • Social Media Marketing
  • Marketing Automation
  • Web Analytics
  • Search Engine Optimization (SEO)
  • Paid Search/Pay Per Click Advertising (PPC)
  • Mobile Marketing
  • Conversion Rate Optimization

The Digital Marketing Certificate can help both current marketing professionals, and those wishing new career in digital marketing, with the necessary knowledge and skills.

We recommend beginning with Digital Marketing Strategy first and then other courses can be taken in any order. Upon successful completion, you can download and print a Certificate of Completion.

The certificate content is aligned with the Online Marketing Certified Professional (OMCP) standards to ensure that it is comprehensive and relevant.

 



Facebook and Instagram


Dates: Thurs. 9/20/2018 & 9/27/2018; 9-11:30am (2 sessions)
Location: Plymouth (exact location TBD)
Instructor: Tricia White
Course Code: WIT090-75

Cost: $69
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Pre-requisite: Participants must have a personal Facebook, a business Facebook, and an Instagram account prior to the start of class.  

Social media engagement is very important for small businesses. As we finish out 2018, we don't see any new networks coming as much as we see networks changing and expanding. Two networks (owned by the same company) have become a leader for engaging with people and that is Facebook and Instagram. Join us for this 5-hour program to learn more about:

  • Building, engaging and using your personal Facebook and Instagram pages
  • Discuss all the functioning parts of a Facebook Business and an Instagram Business account
  • Working strategies for Facebook and Instagram
  • Facebook and Instagram algorithms and insights
  • Advertising on Facebook and Instagram
  • Shopping on social networks
  • Mobile apps to make marketing easier
  • Time for hands-on implementation




LinkedIn and Twitter 


Dates: Tues. 9/18-9/25/2018; 8:30am-11am (2 sessions)
Location: Plymouth (exact location TBD)
Instructor: Tricia White
Course Code: WIT091-75

Cost: $69
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Pre-requisite: Participants must have a LinkedIn and Twitter account prior to the start of class.

Business platforms have been growing steadily over the past 5 years. LinkedIn has transformed itself into a leading business platform with Twitter providing the opportunity to share and discuss many types of articles, news and up to the minute happenings. In this 5-hour program we will discuss:

  • LinkedIn as a personal, professional business portfolio
  • Examine all the features of the network in a personal capacity
  • The importance of a LinkedIn Business page
  • Strategies for search and data mining
  • Mobile apps to move you through the network
  • Building a Twitter profile
  • Pros and Cons of business vs personal accounts
  • Creating engagement on the network
  • Engaging on Twitter
  • Strategies for likes, followers and shares
     



Building a Structured Social Media Strategy to Achieve Results


Date:
9/20/2018; 1-5pm (1 session)
Location: Hyannis Center, 540 Main Street, Hyannis
Instructor: Tricia White
Course Code: WIT119-65

Cost: $79
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Social media managers today need to do more than post interesting articles on social sites. They need to build targeted marketing plans that engage their audience while achieving the goals of the businesses and nonprofits they serve.

This program is designed to give all who attend the tools, resources and experience they need to develop and implement a social media marketing program in their organization.
 



Introduction to Online Advertising using Google AdWords


Dates: Thurs. 10/18-10/25/2018; 6-8pm (2 sessions)
Location: Hyannis Center, 540 Main Street, Hyannis
Instructor: Dave DeBlasio
Course Code: WIT163-65

Cost: $99
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Learn how to compete on the same level with large brands and companies by differentiating your business through the use of Google AdWords.

We'll explore how to setup localized Google Ad campaigns that will translate to new business for you and/or your clients. You'll learn how to organize your campaigns so that you show the most relevant headlines to people who are searching for different categories of products and services within your business. You'll learn how to create click-to-call buttons, site-link extensions and how to separate your business from the competition.

We'll also learn how to measure your ads' performance, how to use Google Analytics to track results and learn how to improve your ads based on data.
 



Social Media Marketing for Beginners


Dates: Thurs. 10/25-11/1/2018; 5:30-8:30pm (2 sessions)
Location: Hyannis Center, 540 Main Street, Hyannis
Instructor: Tricia White
Course Code: WIT088-65

Cost: $69
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The Social Media Marketing for Beginners course offers a hands-on, step-by-step, learning opportunity for individuals looking to start building their social media presence across all of the top social networks.

 

 


Graphic Design Fundamentals using Adobe CC Certificate Series

 

Dates: Mondays 9/10-12/17/2018; 6-9pm, 12 sessions (no class 10/8, 11/12 & 12/3) *Please register by: 8/30/2018 to be eligible for $359 course cost.
Location: Hyannis Center, 540 Main Street, Hyannis
Instructor: Keith Conforti
Course Code: WIT098-65

Cost: $359 *Early bird pricing only available until 8/30/18. A student registering after 8/30/18 will pay $169 per course: Photoshop, Illustrator, InDesign.

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Have you been asked to create professional graphics for your business or job? Are you looking to start your career as a graphic designer? Maybe you’re an aspiring artist, photographer or book maker? Our Graphic Design Fundamentals courses are designed to teach beginners how to operate the industry’s leading design programs, as well as introduce them to the fundamentals of graphic design. Courses listed below are the courses within this certificate program. If a student is interested in taking only one or two courses, each course may be purchased separately.

Adobe Photoshop CC Fundamentals

Dates: Mondays 9/10-10/1/2018; 6-9pm, 4 sessions
Location: Hyannis Center, 540 Main Street, Hyannis
Instructor: Keith Conforti
Course Code: WIT006-65

Cost: $169
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Adobe Photoshop is the choice of print and web professionals for photo manipulation.

This course is designed to get beginners up and running with Photoshop as well as introduce students to the fundamentals of graphic design. Participants will learn how to use Photoshop to edit photos, make color adjustments and start working with digital media.

Prerequisites: Basic skills with a computer, email, and the Internet, and the ability to download photos from a digital camera.

Adobe Illustrator CC Fundamentals

Date: Mondays 10/15-11/5/2018; 6-9pm, 4 sessions
Location: Hyannis Center, 540 Main Street, Hyannis
Instructor: Keith Conforti
Course Code: WIT061-65

Cost: $169
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Did you ever want to design your own logo or make a professional looking poster or flyer?

Adobe Illustrator is the tool professionals choose when it comes to creating vector artwork. In this course you will learn how to create and manipulate vector artwork as well as be introduced to the fundamentals of graphic design. This course is great for artists, designers and anyone who would like to create professional marketing materials.

Prerequisites: Basic skills with a computer, email, and the Internet.


Adobe InDesign CC Fundamentals

Dates: Mondays 11/19-12/17/2018; 6-9pm, 4 sessions (no class 12/3)
Location: Hyannis Center, 540 Main Street, Hyannis
Instructor: Keith Conforti
Course Code: WIT084-65

Cost: $169
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When it comes to creating multi-page documents such as books, brochures and catalogs, there is no better tool for the job than Adobe InDesign.

In this course beginners will learn how to use tools like stylesheets, master pages, and all the basics they will need to get started on these projects. Participants will also begin to learn some graphic design fundamentals such as typography and layout and gain valuable insight into how InDesign fits into a designer’s workflow.

Prerequisites: Basic skills with a computer, email, and the Internet.

 

 


Developing A Social Media Culture
Employer Customized Training Option


Let us train your staff! Social media success grows when there is engagement throughout the organization. The core of this custom training option is comprised of two tracks: Executive Team, focusing on big picture goals; and Tactical Team, geared towards implementation and workflow. An opening and closing session brings both groups together to ensure synchronicity in the ongoing social media plan. This targeted training will enhance your social media and online footprint. 

For information on corporate and small business customized training options,
contact Michelle Constantino at mconstantino@capecod.edu
 or 508.364.0923.