Online Marketers and Social Media Professionals

Protect Your Brand. Expand Your Reach. Increase Your Marketing Potential.

Social Media Marketing Courses



Certificate in Digital Marketing

ONLINE Program
Total PDUs/Contact Hours: 10.5 | Strategic & Business Management PDUs: 4.75 | Technical PM PDUs: 5.75
CEUs: 3 (Contact Hours: 28)
Access Time: 365 days

Cost: $549
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Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It's vital to develop a marketing strategy that keeps up with the technology.

This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.

  • Digital Marketing Strategy
  • Content Marketing
  • Social Media Marketing
  • Marketing Automation
  • Web Analytics
  • Search Engine Optimization (SEO)
  • Paid Search/Pay Per Click Advertising (PPC)
  • Mobile Marketing
  • Conversion Rate Optimization

The Digital Marketing Certificate can help both current marketing professionals, and those wishing new career in digital marketing, with the necessary knowledge and skills.

We recommend beginning with Digital Marketing Strategy first and then other courses can be taken in any order. Upon successful completion, you can download and print a Certificate of Completion.

The certificate content is aligned with the Online Marketing Certified Professional (OMCP) standards to ensure that it is comprehensive and relevant.



Graphic Design Fundamentals using Adobe CC Certificate Series


Dates: Mon. 2/4/19-5/13/19; 6-9pm, 12 sessions (no class 2/18, 3/18, and 4/15) *Please register by 1/28/19 to be eligible for $359 course cost.
Location: Hyannis Center, 540 Main Street, Hyannis
Instructor: Keith Conforti
Course Code: WIT098-62


Cost: $359 *Early bird pricing for series only available until 1/28/19.

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Have you been asked to create professional graphics for your business or job? Are you looking to start your career as a graphic designer? Maybe you’re an aspiring artist, photographer or book maker? Our Graphic Design Fundamentals courses are designed to teach beginners how to operate the industry’s leading design programs, as well as introduce them to the fundamentals of graphic design. Courses listed below are the courses within this certificate program. If a student is interested in taking only one or two courses, each course may be purchased separately.

Adobe Photoshop CC Fundamentals

Dates: Mon. 2/4/19-3/11/19; 6-9pm, 5 sessions (no class 2/18/19) *Please register by 1/24/19
Location: Hyannis Center, 540 Main Street, Hyannis
Instructor: Keith Conforti
Course Code: WIT006-62

Cost: $219
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Adobe Photoshop is the choice of print and web professionals for photo manipulation.

This course is designed to get beginners up and running with Photoshop as well as introduce students to the fundamentals of graphic design. Participants will learn how to use Photoshop to edit photos, make color adjustments and start working with digital media.

Prerequisites: Basic skills with a computer, email, and the Internet, and the ability to download photos from a digital camera.

Adobe Illustrator CC Fundamentals

Dates: Mon. 3/25/19-4/8/19; 6-9pm, 3 sessions *Please register by 3/13/19
Location: Hyannis Center, 540 Main Street, Hyannis
Instructor: Keith Conforti
Course Code: WIT061-62

Cost: $129
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Did you ever want to design your own logo or make a professional looking poster or flyer?

Adobe Illustrator is the tool professionals choose when it comes to creating vector artwork. In this course you will learn how to create and manipulate vector artwork as well as be introduced to the fundamentals of graphic design. This course is great for artists, designers and anyone who would like to create professional marketing materials.

Prerequisites: Basic skills with a computer, email, and the Internet.

Adobe InDesign CC Fundamentals

Dates: Mon. 4/22/19-5/13/19; 6-9pm, 4 sessions *Please register by 4/11/19
Location: Hyannis Center, 540 Main Street, Hyannis
Instructor: Keith Conforti
Course Code: WIT084-62

Cost: $169 
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When it comes to creating multi-page documents such as books, brochures and catalogs, there is no better tool for the job than Adobe InDesign.

In this course beginners will learn how to use tools like stylesheets, master pages, and all the basics they will need to get started on these projects. Participants will also begin to learn some graphic design fundamentals such as typography and layout and gain valuable insight into how InDesign fits into a designer’s workflow.

Prerequisites: Basic skills with a computer, email, and the Internet.


Social Media Immersion Certificate

Dates: Fri. 2/8-2/15/19; 8:30am-4:00pm, 2 sessions *Register by 1/30/19
Location: Hyannis Center, 540 Main Street, Hyannis
Instructor: Tricia White
Course Code: WPG191-62

Dates: Fri. 4/26/-5/3/19; 8:30am-4:00pm, 2 sessions *Register by 4/17/19
Location: Plymouth Area Chamber of Commerce
Instructor: Tricia White
Course Code: WPG191-64

Cost: $199
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Raise your social strategy to industry best practice by attending this intensive two session training program. Participants will learn content strategy best practices, measurement techniques, and develop a successful social media strategy. This program will take you through the latest hands-on skills for creatively engaging social media, featuring advanced techniques to maximize your results. This program will focus on social media strategy, content strategy, Facebook, Instagram, Facebook and Instagram Advertising, Twitter, LinkedIn, Pinterest, Snapchat, blogger outreach, and social media analytics. This program has been design for small businesses and entrepreneurs. Participants interested in attending this program should have social networks in place.  


Developing A Social Media Culture
Employer Customized Training Option

Let us train your staff! Social media success grows when there is engagement throughout the organization. The core of this custom training option is comprised of two tracks: Executive Team, focusing on big picture goals; and Tactical Team, geared towards implementation and workflow. An opening and closing session brings both groups together to ensure synchronicity in the ongoing social media plan. This targeted training will enhance your social media and online footprint. 

For information on corporate and small business customized training options,
contact Michelle Constantino at
 or 508.364.0923.