Online Marketers and Social Media Professionals

Protect Your Brand. Expand Your Reach. Increase Your Marketing Potential.

Social Media Marketing Courses


Social Media Manager Certificate Program - 2017 Essential Tools Edition
Instructor: Jen Vondenbrink

Class dates 9/6, 9/14, 9/21, and 9/28/2017; 9am-1pm (4 sessions)
Location: Hyannis Center, 540 Main Street, Hyannis
Cost: $179
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This program is geared toward Marketing Professionals with existing knowledge of social media platform usage and practice.

Social media managers today need to do more than post interesting articles on social sites. They need to build targeted marketing plans that engage their audience while achieving the goals of the businesses and nonprofits they serve. In addition, social media managers need to have a solid working knowledge of the ever changing platforms they use, while monitoring long term trends and other social channels to advise their organizations on future plans.

This program is designed to give all who attend the tools, resources and experience they need to develop and implement a social media marketing program in their organization. 
 

Blog Like a Boss
Instructor: Aileen McDonough

Friday 10/20/2017; 9am-3pm, 1 session (WIT132-74)
Location: Plymouth, exact location TBD.

Friday 12/1/2017; 9am-3pm, 1 session (WIT132-67)
Location: Hyannis Center, 540 Main Street, Hyannis

Cost: $129 per course
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As a small business owner, you wear many hats--did you ever think that "blogger" needed to be one of them? Have no fear, you can produce content that will inspire and engage your audience, building your customer relationships and establishing yourself (and your company) as an expert in your field! In this workshop series, we will go over editorial calendars, writing tips, ideas and articles types, basic content-driven SEO, and promotion. You will leave this workshop with a plan for a year of blogging and enough solid ideas and good starts to launch a robust, exciting blog for your company, as well as the knowledge you need to get your blog out there to current and potential customers.


Facebook and Instagram

Wed. 10/4/2017; 5:30-8:30pm, 1 session (WIT090-67)
Instructor: Tricia White
Location: CCCC Main Campus, 2240 Iyanough Road, West Barnstable
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Tues. 9/19/2017; 6-9pm, 1 session (WIT090-74)
Instructor: Tricia White
Location: CCCC Aviation Maintenance Facility, Plymouth Airport, 246 South Meadow Road, Plymouth (Entrance at Gate 6)
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Cost: $39 per course

Are you interested in using Facebook & Instagram to market your organization or small business but not sure where to start? This course is a hands-on introduction to Facebook & Instagram that will cover its benefits as well as best practices for each network. Must be comfortable with PCs, email, and the Internet.

LinkedIn and Twitter


Wed. 11/29/2017; 5:30-8:30pm, 1 session (WIT091-65)
Instructor: Tricia White
Location: Hyannis Center, 540 Main Street, Hyannis
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Tues. 10/17/2017; 6-9pm, 1 session (WIT091-74)
Location: CCCC Aviation Maintenance Facility, Plymouth Airport, 246 South Meadow Road, Plymouth (Entrance at Gate 6)
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Cost: $39 per course

Are you curious about LinkedIn & Twitter? Do you wonder how they are different from other social media sites? During this workshop, participants will learn the features of these popular sites as well as how they can be used to build a professional network. Must be comfortable with PCs, email, and the Internet.


FREE Social Media Clinic Offered in Plymouth

Tues. 8/22/2017; 9am-12pm, one 30-minute session
Location: Plymouth Area Chamber of Commerce, 134 Court Street, Plymouth
Cost: FREE
Register Now - Seating is Limited

FREE Social Media Clinic Offered in Hyannis
Wed. 8/23/2017; 9am-12pm, one 30-minute session
Location: Hyannis Center, 540 Main Street, Hyannis
Cost: FREE
Register Now - Seating is Limited

The Center for Corporate and Professional Education at Cape Cod Community College is offering a FREE Social Media Clinic to assist entrepreneurs, small business owners and marketing professionals in the region. Participants are eligible to sign up for one 30 minute session. For questions, please contact Tracey Wessels, Administrative Assistant, at 508-375-5013 or ccpe@capecod.edu

 

Introduction to Online Advertising Using Google Adwords (WIT163-74)
Thur. 10/5-10/12/2017; 2-4pm, 2 sessions
Location: Plymouth, exact location TBD
Cost: $79
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Learn how to compete on the same level with large brands and companies by differentiating your business through the use of Google AdWords. We'll explore how to setup localized Google Ad campaigns that will translate to new business for you and/or your clients. You'll learn how to organize your campaigns so that you show the most relevant headlines to people who are searching for different categories of products and services within your business. You'll learn how to create click-to-call buttons, site-link extensions and how to separate your business from the competition.

We'll also learn how to measure your ads' performance, how to use Google Analytics to track results and learn how to improve your ads based on data.

Introduction to Online Advertising using Facebook Ads (WIT165-67)
Thurs. 11/2-11/9/2017; 6-8pm, 2 sessions
Location: Hyannis Center, 540 Main St, Hyannis
Cost: $79
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If you've ever managed a Facebook business page, then you're probably already familiar with Facebook's Boost button in order to easily promote your page. However, what you probably do not know is that there's a powerful marketing platform build into Facebook that will allow you to reach customers based on more detailed demographic information than the Facebook Boost button will allow you to use. The platform is called the Facebook AdsManager and we'll explore how to reach customers based on income ranges, homeowner versus renter status, job titles and more.

We'll also review best practices when creating your ads and how to create ads that will generate new business versus just using Facebook for your business because you feel like you have to be there.

Participants will also learn how to measure their ads' performance, how to use Facebook's insight and ads data to track results and learn how to improve their ads based on data.


Creating Social Media Marketing Visuals with Canva! Designing Content that Pops!


Tues. 10/31/2017; 8:30-11:30am (WIT164-74)
Location: Plymouth, exact location TBD
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Wed. 11/1/2017; 5:30-8:30pm, 1 session (WIT164-67)
Location: Hyannis Center, 540 Main St., Hyannis
Register Now

Cost: $39 per course

Would you like to create beautiful social media images, banners and marketing materials? Then, welcome to Canva. Canva is a free graphic-design tool website. It has an easy to use drag-and-drop interface and provides access to over a million photographs, graphics, and fonts. It is used by non-designers as well as professionals. Join Tricia White for an interactive session using Canva to create amazing graphic images. We will discuss the use of the website and create a social media graphic and banner.




Developing A Social Media Culture - Onsite Customized Training Option

Let us train your staff! Social media success grows when there is engagement throughout the organization. The core of this custom training option is comprised of two tracks: Executive Team, focusing on big picture goals; and Tactical Team, geared towards implementation and workflow. An opening and closing session brings both groups together to ensure synchronicity in the ongoing social media plan. This targeted training will enhance your social media and online footprint. For information on corporate and small business customized training options, contact Michelle Constantino at mconstantino@capecod.edu or 508.364.0923.