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Certificate

Social Media & Digital Marketing

Students gain skills and knowledge in social media marketing and communications theory and applications. A certificate in Social Media and Digital Marketing serves as an opening to businesses needing employees trained in the use of digital media platforms for marketing and communications purposes. Students have the opportunity to earn industry-recognized credentials.

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Requirements
CoursesCredits
COM103   Human Communication 3
ENL101   English Composition I 3
GIT110   Computer Applications 3
COM105   Survey of Mass Communication 3
MKT100   Marketing 3
ART171   Computer Graphics I 3
ENL161
COM208
  Journalism I (or)
Broadcast Writing and Presentation
3
GIT184   Web Authoring and Graphics Tools 3
COM215   Social Media Marketing and Communications 3
COM264   Media Communication Cooperative Work Experience 1 (or) 2
Total Credits 28/29

 

Upon successful completion of the Social Media & Digital Marketing certificate, students are able to:

  • Demonstrate desirable work habits including verbal/written communication skills, technological competence, critical thinking, and problem solving.
  • Demonstrate the ability to set goals, develop strategies, and analyze goal attainment in selected digital and social media platforms.
  • Pursue an entry-level position within a small business to assist in online marketing and communications management.

According to the Occupational Outlook Handbook, employment of media and communication occupations is projected to grow 4% from 2018 to 2028, as fast as the average for all occupations. Demand for media and communication occupations is expected to arise from the need to create, edit, translate, and disseminate information through a variety of different platforms. The median annual wage for media and communication occupations was $57,530 in May 2018, which was higher than the median annual wage for all occupations of $38,640. Most, but not all, entry level media and communications positions require a bachelor's degree. Most entry level positions in social media marketing and communications require prior hands-on experience.

This occupational profile is provided by O*NET.

Completion of a program is based on full time enrollment. Many of our students attend part time and may not complete within the one year timeline.

Full Time Faculty

Lisa Heller Boragine, Performing Arts Coordinator
Location Tilden Arts 214
Phone 774.330.4659
E-mail lheller@capecod.edu
Tyler Daniels
Location Tilden Arts 218
Phone 774.330.4658
E-mail tdaniels@capecod.edu


Adjunct Faculty

Rob Pasquinucci
rpasquinucci@capecod.edu
Lisa Zinsius
lzinsius@capecod.edu