The Strategic Communications and Marketing team is responsible for managing the Cape Cod Community College brand and supporting the institution's communications for both internal and external audiences. The department focuses on these "big three" areas:
Recruitment and Retention: Strategic marketing, communications, and advertising to promote the College, academic programs, student support services, and other College-related initiatives.
Visual Communications: Original photography and graphic design work for internal and external use.
Storytelling: Alumni, student, and faculty profiles, press releases and media advisories, original videos, and more.
Cape Cod Community College's brand standards promote a recognizable identity for our College and our region, across our state, and beyond. Our brand is more than just a logo and tagline: it is how our students, prospective students, faculty, staff, and community members view us and the work that we do. A professional brand is built on discipline and cohesion across the entire institution.
Download our comprehensive Brand Standards guideline here for rules, regulations, and pointers on how to maintain the 4Cs brand.
In a digital world, video messaging and virtual events – either to help promote the College, a student/alumni, or a program or service – is critical. And although there are limitations to in-person gatherings, virtual events are a great way to safely engage audiences to celebrate achievements, and engage in common interests. When considering producing video or virtual events there are two possible pathways:
Promotional Videos & Virtual Events
If you’re interested in doing a video that will be available for both the College community and external audiences, shared via social media or other digital channels, you’re looking for a Promotional Video.
Types of promotional videos include: pre-recorded ceremonies, student/alumni/faculty testimonials, special event videos, invitations to events happening digitally or on-campus.
If you are interested in hosting a live virtual event that will be attended or viewed by the College community and/or external audiences, streamed via social media or other digital channels, you’re looking for a Virtual Event.
Types of virtual events may include panel discussions, pinning or induction ceremonies, performances, exhibits and more.
Both Promotional Videos & Virtual Events are produced in-house in collaboration with our Tilden Arts Center Team and the Strategic Communications and Marketing Office. These projects require lead time in advance to coordinate schedules, allow for production design, appropriate time for promotion via the College Calendar, filming and/or rehearsal, editing and broadcast. Depending on the complexity of the video or event, organizers should plan a minimum of 2 weeks lead time.
To start a Promotional Video project or Virtual Event contact:
If you want to document your classroom or any other project where the final video will be for only faculty, staff or students, you’re looking for an Internally Produced Video. These videos are recorded with the intent of not being shared broadly to the community for the purposes of promoting the institution.
To start an Internal Video project, contact:
The Office of Strategic Communications and Marketing is the point of contact for information about Cape Cod Community College and its programs and activities. Please contact:
If you're working on a project, or are just thinking about working on something, reach out to Strategic Communications and Marketing and we'll be happy to assist you in building a strategic messaging plan and graphic design.
Cape Cod Community College reserves the right to take photographs and videos of students, staff, and visitors, anywhere the college functions and at all college-sponsored events. All images taken for or by the College are the property of Cape Cod Community College, a non-profit organization, and may be used for public information, marketing and promotional purposes.
|Strategic Communications and Marketing|
|Address||Cape Cod Community College
2240 Iyannough Road
West Barnstable, MA 02668-1599
|Patrick Stone, Director of Strategic Communications and Marketing|
|Office Location||Nickerson Administration, Room 119|
|Christine Pauk, Assistant Director of Strategic Communications|
|Office Location||Tilden Arts, Room 204|
|Andrew Nasser, Assistant Director, Visual Communication|
|Office Location||Tilden Arts, Room 213|