Online Marketers and Social Media Professionals

Protect Your Brand. Expand Your Reach. Increase Your Marketing Potential.

Social Media Marketing Courses


Social Media Series: An Introductory Certificate (WIT088-72)
Instructor: Tricia White

Tuesdays 1/24-3/7/2017; 5:30-8:30pm, 6 sessions, no class 2/21
Location: Plymouth Airport, Cape Cod Community College Aviation Maintenance Facility, 246 South Meadow Road, Gate 6, Plymouth

Cost: $179
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Develop comprehensive methods to effectively utilize social media to market your organization and build loyalty. This series will cover Strategies and Trends, Blogging, Facebook, LinkedIn, Twitter, Google Tools, Pinterest, Instagram, Snapchat, and Search Engine Optimization. Students will develop strategies for online engagement, build an editorial content calendar and learn how to create and implement an effective social media-marketing plan. Prerequisites: Participants must have social media networks in place prior to the start of this course.

 

 

Advanced Social Media Certificate: 2017 Essential Tools Edition (WIT092-65)
Instructor: Jen Vondenbrink

Tuesdays 2/14, 2/28, 3/14, 3/28, 4/11/2017; 11am-2:30pm
Location: Hyannis Center, 540 Main Street, Hyannis

Cost: $199 (includes lunch) *Early Bird Pricing of $179 per Participant Available. 
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Social media managers today need to do more than post interesting articles on social sites. They need to build targeted marketing plans that engage their audience while achieving the goals of the businesses and nonprofits they serve. In addition, social media managers need to have a solid working knowledge of the ever changing platforms they use, while monitoring long term trends and other social channels to advise their organizations on future plans.

This is an intensive five week program. Social media managers will refresh their knowledge of the major social platforms, explore newer platforms and discuss how to leverage the current trends for their businesses and nonprofits. Participants will have access to computers during the sessions to explore their sites, share their best practices with others and practice what is covered.

Participants will focus on how to build a social media plan. We will discuss how to target a market, what platforms are right for certain markets and the tools needed to build a plan. Participants are encouraged to bring their upcoming events and programs and even marketing goals to this program. By the end of the program, participants will walk away with a working outline - and will be well on the way to a complete 30 day social media plan.


Social Media Manager Certificate Program - 2017 Essential Tools Edition
Instructor: Jen Vondenbrink

Thurs. 2/23-4/6/2017; 1-4pm, 3 sessions and 1 remote session (date TBD)
Location: Nantucket Community School, 56 Centre Street, Nantucket
Cost: $250
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This program is geared toward Marketing Professionals with existing knowledge of social media platform usage and practice.

Social media managers today need to do more than post interesting articles on social sites. They need to build targeted marketing plans that engage their audience while achieving the goals of the businesses and nonprofits they serve. In addition, social media managers need to have a solid working knowledge of the ever changing platforms they use, while monitoring long term trends and other social channels to advise their organizations on future plans.

This program is designed to give all who attend the tools, resources and experience they need to develop and implement a social media marketing program in their organization. The structure is as follows:

What’s New On Your Favorite Platforms (and what may be coming in 2017)
February 23rd - 1:00pm-5:00pm

From Facebook to Snapchat, platforms are always evolving. In this four hour session we discuss the latest updates to the platforms and how they can affect your social media plan. This is not a deep dive into the platforms. A working knowledge of the platforms is required.

Social Media Trends for 2017 and Targeting Your Market
March 23rd - 1:00pm-5:00pm

You begin the process of building your marketing plan by gathering the resources and tools you will need. In this four hour session, we discuss important trends for 2017 such as the rise of mobile marketing, and image focused marketing. We explore the intricacies of determining and understanding your target market. Homework for this session will be to gather materials, content, etc. you need to build your plan in the upcoming session.

Building Your Social Media Marketing Plan
April 6th - 1:00pm-5:00pm

This hands on session requires you to dive deep into building your social media plan. This is not a theoretical workshop, but an interactive working session. You are given the tools you require to build the plan. You use the tools along with the information for an upcoming campaign to not only build, but discuss your plan with the group. The expectation is participants begin to build and potentially begin to schedule their plan during the session.

Virtual Check-in - Date to be Determined
This virtual check-in allows you to bring your campaign to the group to discuss what worked, what didn’t and what you can do to improve the process.

 

Social Media Trends for 2017
Tues. 12/6/2016; 9-10:30am, 1 session
Location: Cape Cod Five Cents Savings Bank, 10 Rosebrook Pl, Wareham
Cost: $10, sponsored by Cape Cod Canal Region Chamber of Commerce and Cape Cod Five Cents Savings Bank
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With the year coming to a close, it is a good time to look at what important trends in social media you need to incorporate into your 2017 plans. In this workshop participants will review what happened in social media in 2016 and explore general trends for 2017. We will also discuss significant changes on Facebook, LinkedIn, Twitter, Instagram and even Snapchat you should be aware of as we begin 2017.

Participants will walk away learning:

  • Current projections of trends regarding mobile, visual content and social marketing.
  • Updates on Facebook, LinkedIn, Twitter, Instagram and Snapchat.
  • What you can do to leverage the upcoming trends.

Blog Like a Boss
Instructor: Aileen McDonough

Friday 3/31/2017; 9am-3pm, 1 session (WIT132-72)
Location: Plymouth, exact location TBD
Important Note: For course in Plymouth on Friday, March 31, 2017, students will need to bring their own laptop.

Friday 4/7/2017; 9am-3pm, 1 session (WIT132-62)
Location: Hyannis Center, 540 Main Street, Hyannis

Cost: $129 per course
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As a small business owner, you wear many hats--did you ever think that "blogger" needed to be one of them? Have no fear, you can produce content that will inspire and engage your audience, building your customer relationships and establishing yourself (and your company) as an expert in your field! In this workshop series, we will go over editorial calendars, writing tips, ideas and articles types, basic content-driven SEO, and promotion. You will leave this workshop with a plan for a year of blogging and enough solid ideas and good starts to launch a robust, exciting blog for your company, as well as the knowledge you need to get your blog out there to current and potential customers.

Boot Camp: Successful Email Marketing with Constant Contact (WIT074-62)
Tuesday 12/6/2016; 1-4pm, 1 session
Location: Hyannis Center, 540 Main Street, Hyannis 
Cost: $39
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Learn how to confidently set email marketing goals, create engaging content, growing your list of qualified and increase engagement by using simple yet powerful best practices while working alongside the trainer in your own Constant Contact account. By learning the essentials in managing your contacts and monitoring your reports, learners will identify ways to increase visibility in an email inbox.

During this workshop class we’ll cover:

  • Following best practices and ground rules for creating content
  • Getting your emails noticed through subject line and sending best practices
  • Importing, managing & segmenting your contacts
  • Analyzing your email’s reports including email results & A/B split testing

Who Should Attend?
This class is geared towards both new Constant Contact users and those more experienced users that want more efficient ways of creating emails. By incorporating more advanced Email Marketing techniques and features, learners will take their email to the next level by getting their audience to notice their email and take action!
 

Introduction to Google Analytics (WIT138-75)
Wed. 3/8-3/22/2017; 6-8pm, 3 sessions
Instructor: Dave DeBlasio
Location: Plymouth Municipal Airport, Cape Cod Community College Aviation Maintenance Facility, 246 South Meadow Road, Gate 6, Plymouth

Cost: $129
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If you don't know what Google Analytics is, haven't installed it on your website, or have installed it but never look at your data, then this course is for you!

In this course, we will look at Google Analytics from the absolute beginner's point of view. Why you need it, how to get it, how to use it, and workarounds to common problems. Here are just a few of the many questions about your website that you can answer using Google Analytics.

  • How many people visit my website?
  • Where do my visitors live?
  • Do I need a mobile-friendly website?
  • What websites send traffic to my website?
  • What marketing tactics drive the most traffic to my website?
  • Which pages on my website are the most popular?
  • How many visitors have I converted into leads or customers?
  • Where did my converting visitors come from and go on my website?
  • How can I improve my website's speed?
  • What blog content do my visitors like the most?

Google Analytics for Marketing Professionals (WIT139-75)
Wed. 3/29-4/12/2017; 6-8pm, 3 sessions
Instructor: Dave DeBlasio
Location: Plymouth Municipal Airport, Cape Cod Community College Aviation Maintenance Facility, 246 South Meadow Road, Gate 6, Plymouth

Cost: $129
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In this course, we assume you already know the fundamentals of Google Analytics, such as how to navigate your account and use the basic features of the reports. During the next three advanced sessions, participants dive directly into more sophisticated features like campaign tracking, advanced segments, and goal configuration. Participants will also learn how to use view filters to clean up your data and how to create custom reports.

Google Adwords (WIT140-75)
Wed. 4/26-5/17/2017; 6-8pm, 4 sessions
Instructor: Dave DeBlasio
Location: Plymouth Municipal Airport, Cape Cod Community College Aviation Maintenance Facility, 246 South Meadow Road, Gate 6, Plymouth

Cost: $159
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This hands-on Google AdWords training course focuses on how AdWords works, how to create and structure your account, and how to create a campaign from beginning to end. This course is ideal for anyone who is looking to clean up campaigns or start them from scratch.


Facebook and Instagram (WIT090-65)
Wed. 3/29/2017; 5:30-8:30pm, 1 session
Instructor: Tricia White
Location: Hyannis Center, 540 Main Street, Hyannis
Cost: $39
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Are you interested in using Facebook & Instagram to market your organization or small business but not sure where to start? This course is a hands-on introduction to Facebook & Instagram that will cover its benefits as well as best practices for each network. Must be comfortable with PCs, email, and the Internet.


Everything Google (WIT113-65)
Wed. 5/17/2017; 5:30-8:30pm, 1 session
Instructor: Tricia White
Location: Hyannis Center, 540 Main Street, Hyannis
Cost: $39
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Explore Google software and services: Learn how to use Gmail, Google Docs, Google+ and Google Drive. Share video, documents, spreadsheets, and more!


LinkedIn and Twitter (WIT091-65)

Wed. 4/26/2017; 5:30-8:30pm, 1 session
Instructor: Tricia White
Location: Hyannis Center, 540 Main Street, Hyannis
Cost: $39
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Are you curious about LinkedIn & Twitter? Do you wonder how they are different from other social media sites? During this workshop, participants will learn the features of these popular sites as well as how they can be used to build a professional network. Must be comfortable with PCs, email, and the Internet.


Get Results with Your Nonprofit Newsletter (WPG140-65)
Mon. 1/30/2017; 9am-12pm, 1 session
Instructor: Jen Vondenbrink
Location: Hyannis Center, 540 Main Street, Hyannis
Cost: $39
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Many nonprofits find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. This session will help make sense of the noise. When the session is done, you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects. Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.” Join us and start to build a plan that will help you grow your nonprofit by eliciting the responses you want from your supporters.


Raising Money for Your Nonprofit: Old and New School Marketing Techniques (WGB112-65)
Thurs. 4/6/2017; 9am-12pm, 1 session
Instructor: Erica Waasdorp
Location: Hyannis Center, 540 Main Street, Hyannis
Cost: $39
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As a nonprofit you need to raise money to support your mission and programs. This involves a number of different approaches, to include grant writing, special events, major gifts and appeals. But, the number one approach aimed at generating money from individuals still involves sending appeals and emails. This workshop will help you understand the mechanics, metrics and tremendous return of investment for direct mail appeals, coupled with email messaging.


FREE Social Media Clinic Offered in Plymouth

Fri. 1/6/2017; 9am-2pm, one 30-minute session
Location: Plymouth Area Chamber of Commerce, 134 Court Street, Plymouth
Cost: FREE
Register Now - Seating is Limited

The Center for Corporate and Professional Education at Cape Cod Community College is offering a FREE Social Media Clinic to assist entrepreneurs, small business owners and marketing professionals in the region. Participants are eligible to sign up for one 30 minute session. For questions, please contact Mary Conklin, Program Coordinator, at 508-375-5010 or ccpe@capecod.edu




Developing A Social Media Culture - Onsite Customized Training Option

Let us train your staff! Social media success grows when there is engagement throughout the organization. The core of this custom training option is comprised of two tracks: Executive Team, focusing on big picture goals; and Tactical Team, geared towards implementation and workflow. An opening and closing session brings both groups together to ensure synchronicity in the ongoing social media plan. This targeted training will enhance your social media and online footprint. For information on corporate and small business customized training options, contact Michelle Constantino at mconstantino@capecod.edu or 508.364.0923.